Bath & West
I was approached to work on their annual journal which goes out to the society members, patrons and trustees as a magazine/annual review of the year. A refresh on the look and feel was adopted and has been carried through for the third year.
Having established my credentials I was then asked to look at updating the society logo and streamline their corporate identity. It was important to retain historical elements while creating a workable scheme that incorporated all of its divisions.
Providing identity guidelines allowed the internal marketing department to carry through the new look and implement it throughout the site and across all their marketing platforms.